Every day, thousands of newcomers enter the world of internet marketing. They join all of the popular forums, follow popular advice, and purchase a bunch of tools to automate the process. While all three of these things are full of potential problems and pitfalls, it is the automated tools that have the potential to cause the greatest harm.
Why do People Buy Automated SEO Tools?
Automated SEO tools make some very grand promises. First, they promise to eliminate all of the hard work and effort that is needed to succeed with making money online. Next, they promise to give you an "edge" over your competitors. Finally, they promise to do it all for less than outsourcing.
But most of these tools don't work properly, meaning that any money you spent is money wasted. If you can't use it, you can't get any sort of return on your investment.
The few that do work properly, though, typically use techniques that are frowned upon by the search engines. They violate the terms of service, as well as commonly accepted web etiquette.
For instance, Scrape Box is a tool that is designed to find blogs on which you can comment and generate back links. It's a valuable tool if you're using it to automate the finding of relevant blogs. After that, though, it can only get you in trouble.
Just like most of these tools, Scrape Box is going to guide you through the process of creating a generic comment template. It will then assist you with "spinning" that comment, so that you can have hundreds (or even thousands) of "unique" versions.
What ends up happening, though, is that you end up with comments that resemble gibberish more than anything else. The tool then pushes these comments to blogs with links back to your website. And that's when everything goes downhill.
Search Engine Algorithms vs Automated SEO Tools
The most recent batch of algorithm updates, like Panda and Penguin, are designed to help Google better identify spam that is used for nothing other than search engine optimization. When you use Scrape Box to build and publish your content, you're spamming the web.
When Google's spiders crawl the content on these blogs and identify them as spam, they'll also note the fact that a link was sent back to your site. If you have too many of these, it will raise a red flag and your site may end up deindexed.
If you're lucky, you won't be penalized that harshly. Instead, all of your links will end up devalued. That isn't much better, though, because then the original cash investment in the tool, as well as all of the time you spent setting everything up, will be for nothing.
All of the popular SEO automation tools focus on spamming the web to build back links. This includes:
Tools designed to automate blog comments
Tools designed to automate article directory submissions
Tools designed to submit your site to social bookmarking directories
Tools designed to spin your content for uniqueness
The end results are disappointing, at best. You spend money on a tool that pushes out thousands of back links that never really help your SEO campaign. Ultimately, your site develops a back link profile that is so damaged that no amount of hard, legitimate work can ever overcome it.
Slow and Steady Wins the Race
The allure and appeal of these tools is simple to understand. They eliminate all of the hard work that would go into building a real back link profile. The problem, though, is easy to understand.
If you were to perform these tasks manually it would take a long time. But the quality of the back links you receive will far outweigh anything the automated tools could do for you.
Sure, you might not be able to manually generate a thousand back links in one day. But Google knows that, and when you do so you immediately set off a red flag. That's not how you build a solid, long lasting ranking.
By handling each step in your SEO campaign manually you will build a more natural and diverse back link footprint over time. Your rankings won't come quickly, but they'll stick for a very long time.
Source: http://ezinearticles.com/?Automated-SEO-Tools-Can-Keep-You-Out-of-the-SERPs&id=7427357
Why do People Buy Automated SEO Tools?
Automated SEO tools make some very grand promises. First, they promise to eliminate all of the hard work and effort that is needed to succeed with making money online. Next, they promise to give you an "edge" over your competitors. Finally, they promise to do it all for less than outsourcing.
But most of these tools don't work properly, meaning that any money you spent is money wasted. If you can't use it, you can't get any sort of return on your investment.
The few that do work properly, though, typically use techniques that are frowned upon by the search engines. They violate the terms of service, as well as commonly accepted web etiquette.
For instance, Scrape Box is a tool that is designed to find blogs on which you can comment and generate back links. It's a valuable tool if you're using it to automate the finding of relevant blogs. After that, though, it can only get you in trouble.
Just like most of these tools, Scrape Box is going to guide you through the process of creating a generic comment template. It will then assist you with "spinning" that comment, so that you can have hundreds (or even thousands) of "unique" versions.
What ends up happening, though, is that you end up with comments that resemble gibberish more than anything else. The tool then pushes these comments to blogs with links back to your website. And that's when everything goes downhill.
Search Engine Algorithms vs Automated SEO Tools
The most recent batch of algorithm updates, like Panda and Penguin, are designed to help Google better identify spam that is used for nothing other than search engine optimization. When you use Scrape Box to build and publish your content, you're spamming the web.
When Google's spiders crawl the content on these blogs and identify them as spam, they'll also note the fact that a link was sent back to your site. If you have too many of these, it will raise a red flag and your site may end up deindexed.
If you're lucky, you won't be penalized that harshly. Instead, all of your links will end up devalued. That isn't much better, though, because then the original cash investment in the tool, as well as all of the time you spent setting everything up, will be for nothing.
All of the popular SEO automation tools focus on spamming the web to build back links. This includes:
Tools designed to automate blog comments
Tools designed to automate article directory submissions
Tools designed to submit your site to social bookmarking directories
Tools designed to spin your content for uniqueness
The end results are disappointing, at best. You spend money on a tool that pushes out thousands of back links that never really help your SEO campaign. Ultimately, your site develops a back link profile that is so damaged that no amount of hard, legitimate work can ever overcome it.
Slow and Steady Wins the Race
The allure and appeal of these tools is simple to understand. They eliminate all of the hard work that would go into building a real back link profile. The problem, though, is easy to understand.
If you were to perform these tasks manually it would take a long time. But the quality of the back links you receive will far outweigh anything the automated tools could do for you.
Sure, you might not be able to manually generate a thousand back links in one day. But Google knows that, and when you do so you immediately set off a red flag. That's not how you build a solid, long lasting ranking.
By handling each step in your SEO campaign manually you will build a more natural and diverse back link footprint over time. Your rankings won't come quickly, but they'll stick for a very long time.
Source: http://ezinearticles.com/?Automated-SEO-Tools-Can-Keep-You-Out-of-the-SERPs&id=7427357
